More than byte-sized chunks
Big data just gets bigger. According to Google's former CEO, Eric Schmidt, "Every two days now we create as much information as we did from the dawn of civilisation up until 2003": a startling statistic, which highlights just how far we have come in our ability to generate, collect and store data. Despite this only a tiny proportion of the data collected is actually used for business benefit. The aviation industry is no different and there is great potential for revenue generation at airports through increased capacity, enhanced passenger experience, efficiency gains and more.
Sources: Helios estimates, Forbes, IJCSA